Monthly Newsletter - Issue #7
Hard to believe but we are halfway through 2025. What a year it has been so far! The mid-point ofthe year is a good time to reflect on your business plan for the year. How are you doing? Are youtracking towards your transaction and GCI goals? Has the market challenges this year impactedyour business?
While the market is challenging, there are agents who are succeeding. Below are some tips to help you get back on track if you are trailing behind in your business plan:
- Expand your expertise: One way to expand your business is to learn a new market niche. We can all learn to cover new parts of the real estate market. Builders are faced with a glut of inventory and need to sell (unlike discretionary buyers and sellers). Partner up with a probate attorney and learn the estate sale business. Increase your average selling price by looking into the luxury market. Help investors to buy and sell investment properties.
Tighten up our buyer and seller presentations: Ensure your buyer and seller presentations are reflective of current market conditions and trends. Most consumers get their real estate news from media headlines. These might not be reflective of local market trends. Ensure you are giving your clients timely and accurate local market information. Practice your presentation with a fellow realtor, your managing broker, or a mentor.
Have a strong ecosystem of service providers: The fallout rate on listings under contract is significantly higher than it was a few months ago. This means you need to ensure you have a strong network of service providers who won’t let you or your client down. Ensure you have a strong mortgage partner who you can refer to your buyers to help them get the right financing option. Work with a title company, such as Open Title, which can get your client to the closing table. Ensure you have a reliable painter, carpenter, and handyman to help sellers fix up their home to list in prime condition. You don’t want your transaction to fall through because of an unreliable service provider.
Work social media: Research from Open Title shows that top agents (those with over $200K in gross commission income) post on social media 2-3 times a week. Ensure you are posting relevant content to help turn contacts into opportunities and leads.
Leverage your CRM: CRMs are a great tool to help you stay in contact with your clients. Set up drip campaigns to keep in touch with your database. Send out a monthly newsletter to your clients. Call your clients on their move-in anniversary to keep your relationship fresh.
We hope these ideas can help your business grow in the second half of 2025. Let us know how we can help grow your business!
Market Overview
After a very challenging April, the month of May was a bit better for transaction activity. Across the state, May 2025 transaction count was basically flat. Both average selling price and median listing price across the state fell by 1% which accounting for the 1% decline in volume statewide. Active listings and months of inventory continued to grow relative to last year’s figures. For years, buyers were disadvantaged from sellers and often forced to rush making an offer, waive inspections, and bid over asking price. Now buyers now have a much better selection and negotiating power. Traditionally a balanced housing market is seen as having six months of supply. Statewide, the market is approaching a balanced market.
At a market level, DFW, Austin, and SanAntonio showed slight declines in transaction activity, volume, median selling price, and average selling price. However there are some bright spots. Austin transaction activity in Aprilwas down 12% over prior year and was onlydown 2% in May. DFW was slightly better (5%decline in April vs. 3% in May). San Antoniotransaction activity did decline more than Aprilbut only by 1%. El Paso continues to be abright spot showing small year on year growthin transaction activity.
Pricing across the metros was mostly flat to slightly negative. Both the median and average selling price in DFW was down 2% indicating allhomes are experiencing a slight price decline. There was a slight gap in Austin’s price change between the average and median price, indicating that prices for higher-priced homes are staying stable. Meanwhil,e San Antonio saw very slight price increases. Interesting, in El Paso, the average selling price declined by 3% while the median sales price stayed flat. This indicates that higher priced homes are seeing some price declines, but prices for entry level and starter homes are still slightly increasing.
NOTE: Houston figures were unavailable at time of publication.
Elaine Anderson
Escrow Officer
Title Team Member Spotlight
Elaine Anderson, with over seven years of experience in real estate marketing, is an eager professional poised for a strategic shift into the world of escrow. A proud Texan, she combines her analytical skills with a touch of creativity, as seen in her modest piano skills. Her diverse personality shines through her love for both the simplicity of beer and the complexity of wine, all while immersing herself in captivating true crime documentaries. This fusion of passions and skills not only highlights her versatility but also enriches her ability to engage with clients from various backgrounds and provide innovative solutions in the ever-evolving real estate industry.
Listing Spotlight
Upcoming Events & Trainings
Upgrading your skills for this year’s market? Need a CE classes? Looking to learn something new? Want to network with fellow agents?Register for one of our classes near you at our training website:
